Today I would like to talk about what I call ‘The beauty community’. Nowadays, the number of beauty ‘gurus’ and beauty vloggers has increased spectacularly on YouTube. The majority of them have been working really hard on their channels for years and, with their effort and their passion for this hobby, they have achieved lots of viewers and fame.
Lots of people rely on their reviews and recommendations about beauty or skincare products and put into practice their makeup tutorials using the same tools and products they mention. Their bubbly personality and their confidence in front of the camera make their channels so fun to watch, which has lead to increase the number of subscribers in their social media too. Makeup brands are aware of that and they have started to collaborate with ‘YouTubers’ in order to promote their new releases.
Since that, beauty vloggers have started to make money on YouTube with sponsored videos. I appreciate beauty ‘gurus’ who are themselves in their videos and that give their own opinions. But it’s very obvious to me when someone is not being real in her/his videos. I don’t mind if beauty vloggers make money from YouTube because I know that beauty products are expensive. So, if you are supposed to film reviews and produce content regularly is understandable that makeup brands pay vloggers to talk about their products and give their opinion about them.
The problem arises when beauty vloggers are not being honest about their reviews and are getting paid to only say good things about products that they have not even tested or chosen. I’m not saying they all do this, but it’s pretty obvious when they are doing it.
What’s worse is that some of them don’t even tell to their viewers that they are being sponsored or paid for talking about some products, which I would really appreciate. It would mean that, at least, they respect their public. By not doing that they can lose lots of sympathies because the viewers are not stupid and on one point they will notice and feel fooled. If you are being paid, be upfront. Otherwise who can trust your opinion? I attach a collections of videos edited by gurureview that make us think about this topic and addresses us a simple question: Advise or advertisement?
I do really enjoy makeup and I have been thinking about starting a YouTube channel because it would be so much easier to talk about products and explain my thought about them than writing a full review that almost no one is going to read. I am really passionate with the things that I enjoy doing and this also happens with my blog. And it makes me feel sad when I explain to someone that I have a blog about makeup and beauty and they automatically associate beauty bloggers and, especially, vloggers with the advertising industry. I genuinely think that loving makeup doesn’t mean that you are superficial. Luckily, Gemma Tomlinson from the beauty channel Gemsmaquillage has recently uploaded a video where she explains my exact thoughts and motivations to start my Internet adventure. I hope you enjoy it as I did.
What do you think?